About
I'm an engineer passionate about technology, marketing, data science, and software development experience. I've learned and mostly worked with Javascript, Typescript, PHP, Java, and testing automation to build Croct and contribute to open-source projects in the past years. Today, I'm focused on guaranteeing growth and tech teams get the most out of Croct's platform. Helping them to create business value is my main goal. Croct is a headless component-based CMS for modern frameworks like Next.js and React. It helps product teams scale UI optimization by offering built-in AB testing and personalization, ultra-low latency APIs, design system integration, and quick implementation.
Work
Founder & Leadership at Croct
Maker History
Forums
CMS-powered Material UI marketing page
Hey everyone
We've been helping some folks set up Material UI with CMS, AB testing, personalization, and analytics.
Product update: new location variables for richer personalization
At Croct, we believe that great personalization starts with great context, and geolocation plays a key role in that.
That's why we've just rolled out a major upgrade to our location variables, making it more structured, detailed, and versatile for location-based segmentation and personalization.
What's the biggest problem you face when A/B testing your funnel?
A/B testing is supposed to systematically isolate winning and losing acquisition funnel content.
My biggest struggle, by FAR, is understanding why people bounce from my landing page after clicking through my ad.