Product update: new location variables for richer personalization

At Croct, we believe that great personalization starts with great context, and geolocation plays a key role in that.

That's why we've just rolled out a major upgrade to our location variables, making it more structured, detailed, and versatile for location-based segmentation and personalization.

Check them out below 👇

🌎 Contextual variables

Now, besides segmenting users based on the current country, region, or city, you can now use:

location's currency's name  // "US Dollar"
location's currency's code  // "USD"
location's phoneCode        // "+1"
location's languages        // ["en-us", "en-es"]
location's elevation        // 1500
location's population       // 100000
location's postalCode       // "90210"

🏷 Location tags

This is the biggest update in the release! Semantic tags describe the type of place a user is in, making segmentation easier than ever.

Instead of dealing with complex geographic logic, you can now work with these meaningful labels like "urban", "airport", "mountain", etc.

If you run an e-commerce, for example, and want to segment users on the beach, it is now as simple as:

"beach" is in location's tags
// or
location's tags include "beach"

Wanna give it a try? Create your forever-free account, or check our announcement for more details :)