Zholdasbek Temirgaliyev

The concept of testing product ideas before building a fully-functional product is a new normal. From 3-person startups to 1000+ people enterprises everyone is building MVPs now Product owners at almost every team can evaluate what would be "nice-have" and what would be "must-have" MVP features, backing their findings with some data. But with millions of MVPs released, how can your stand out? What will make it a "fail" or "success"? When browsing Product Hunt, we see such a strong competition but only a few MVPs get people's love. And I'm not talking about magic product-market fit. I'm talking about something as simple as .... making people go open your website from all PH hunts and try that thing you build for the last 2 months. How to achieve it? Here are my learnings: 1 Start with the user and competitors' research. If you don't know for whom you are doing your product and how you are better nothing will save your MVP from the fiasco. I bet, most of the first-time founders skip research because "we already know what to build". It's so wrong. 2 Make that value prop clear and loud. Your Product Hunt headline, description, value prop on the website if it doesn't resonate with the user needs, then no one will even bother to open your website. Even for a creepy MVP, do your homework with value proposition and positioning. Don't make it "the last thing to put together from copied parts of competitors' offerings". 3 MVP is not "it works somehow" It's not 2012, it's 2022. We all work with tons of apps and we are used to a certain level of comfort when using something. If MVP is hard to register, hard to navigate via the website, hard to use, buggy, slow well, we will close that app and will write the founder under his PH post "good job, congrats" and will never use it again So, yes, it's"minimum" but "minimum good" comparing to other products. 4 Good UX is a must. MVP can not look horrible and feel horrible unless it's someting as important as medicine which saves people's lives. 5 Attracting early adopters is your job. Building a good MVP is important but "good MVP" does not guarantee that people will pay attention to it. Product-led growth is a real driver BUT for products that nailed a huge market need on a growing market with a low/zero competition and viral elements inside the product itself. And even those companies spent a lot of attention to marketing. So successful MVP of 2022 goes with GTM plan 6 Customer service from day 1. At this point, you probably think that my concept of MVP goes again the concept of "minimum". However, the "good service" can be done by a caring founder who replies to all requests and honestly tries to help all MVP users navigate to the product value. This list can go on, so please add your thoughts on what makes "MVP of 2022" successful And if you need help with building MVPs with no-code, fast and affordable, our team can help: http://welovenocode.com/

No code tools for marketing + its benefits. Long-read I ve been working in the marketing space since 2012, leading a design & development startup and then SDK marketing for $54M in funding US company. Since that time I have used various tools to speed up my work. Today, while leading all the marketing for WeLoveNoCode (https://welovenocode.com/), a marketplace to hire no-code developers, I became very familiar with the no-code space, using no-code tools almost daily. While I knew about no code and used it before, especially in product development (https://www.producthunt.com/stor...), I never thought it could be powerful for marketing. So how can no-code tools boost our marketing performance? In marketing, we need to work fast and deliver results: users, traction, MoM growth, and constant testing of new marketing channels. Therefore, marketing functions should have cross-functional support from designers, front-end developers, back-end developers, and automation experts to move so fast. If that support is not there, marketing teams can use no-code tools (yes, marketing can learn those tools). With these tools, people with little or no programming skills can build products/apps/automation easily and quickly. The main benefits for the marketing team from using no-code are: Speed of releasing new marketing initiatives. At WeLoveNoCode, we have several Tilda temples for marketing pages, and the marketing team can easily edit, improve and launch them almost instantly. Ability to automate processes in marketing. Marketers can also take advantage of no-code by building integration between various systems, having robust reports and workflows. Ability to keep tracking of marketing activities and spending with no-code tools. We track all marketing OKRs, projects, initiatives, paid and content campaigns, all that in Airtable. Go-To-Market planning with having all activities in one Airtable/Coda makes everyone perfectly aligned. If you add integration to Slack with changes updates, you will have almost a smooth flow. Ability to organize marketing researches and knowledge base simple and fast. Tools like Coda, Notion, or Airtable are perfect for competitive research, database projects, and keeping all internal knowledge synchronized and organized. Simplicity of user research. With no code tools running simple surveys and analyzing them becomes super simple. Furthermore, tools like Typeform can be integrated everywhere in several clicks. Let's talk about several no-code tools for marketing, which marketing teams can start using right now: Tilda, Carrd, and Webflow can be used for creating high-converting landing pages to inform and guide customers. All of the tools have simple interfaces and a rich built-in UX. You can also create pages fast to test hypotheses from available templates done by your team or bought from the templates marketplaces. Typeform and Google Form can be used in creating questionnaires, UX research, feedback gathering systems, and all ways of getting customer data for further marketing segmentation. Zapier can be used to integrate two or more apps and automate workflows. For example, when you collect a new lead, it can be automatically synced to a CRM and sent a personalized message. Airtable can be used for campaign management, content, social media planner, product launches, lead management, and even hiring. Coda can be used for organizing information and learnings, which I can share with the community. Notion can be used as a knowledge database, kanban board, project briefs. Miro and Mural can be used to design user journeys, empathy maps, personas. Update, more tools to check: Siter.io TallyForm Sembly Personal I plan to make an ebook book on how marketers can use no code with step-by-step guides for every part of the marketing process. If that is something interesting for you, let me know in the comments.