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Tips for Maximizing ROI on Superads (Backed by Our Agency’s Experience)
At Refrakt Digital, we're starting to explore Superads as a performance channel for both eCommerce and construction brands. While we're still early in the journey, we're optimistic about the potential and are actively testing different approaches.
We ll be sharing our strategies and learnings soon on the Refrakt Digital blog stay tuned: Refrakt Digital
Curious to hear from the community in the meantime what's been working for you on Superads?
We just launched a free Facebook Ads benchmarking tool
Until now marketers have had to guess what's a normal CPC, CPM or CTR in their niche. There's no real public information available.
So we decided to fix this.
Here's our public free Facebook Ads benchmarking tool.
It's based on real data, not some marketer's best guess from 2017.
It's built on an anonymized data set of $2B+ of Facebook Ads ad spend. All data is fully aggregated and anonymized
You can currently select CPC, CPM or CTR. And slice the data by industry, campaign type and country.
Is your CPM spike an industry-wide trend?
Is your CTR truly exceptional or just average for your vertical?