Andres Levinton

We just rolled out our biggest Superads update so far last week. All based on user feedback.

Here s what s new:

• Superads Scores: Instantly see how your ads are performing, relative to each other, with color-coded scores.

• Better custom breakdowns, with AI suggestions: Set up custom dimensions easily inside reports. Get automatic suggestions from our AI based on your naming conventions.

• Multi-breakdown support: Analyze the intersection between different ad elements.

• YouTube integration (beta)

• Other improvements: TikTok Spark Ads support, faster syncing, and Dark Mode.

Until now marketers have had to guess what's a normal CPC, CPM or CTR in their niche. There's no real public information available.
So we decided to fix this.
Here's our public free Facebook Ads benchmarking tool.

It's based on real data, not some marketer's best guess from 2017.
It's built on an anonymized data set of $2B+ of Facebook Ads ad spend. All data is fully aggregated and anonymized
You can currently select CPC, CPM or CTR. And slice the data by industry, campaign type and country.

Is your CPM spike an industry-wide trend?

Is your CTR truly exceptional or just average for your vertical?