About
Based in San José, designs and implements robust e-commerce platforms. Expert in user experience, payment integration, and optimizing online sales for businesses of all sizes.
Work
Data & Analytics at E-commerce Solutions Architect
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Trends 2.0
Trends 2.0 is here!
Now powered by your project organization, Trends gives you way more control over how you view feedback over time.
Why Getting Quality Feedback is So Hard (and How We're Trying to Solve It)
After launching our app, we realized something: getting honest, actionable feedback is incredibly difficult.
The problems we encountered:
Friends are too nice to be brutally honest
Casual users rarely take time to give detailed feedback
Analytics tell you WHAT is happening, but not WHY
Traditional surveys have terrible response rates
What we learned:
Quick question for SaaS founders: How do you figure out why trial users don't convert?
I'm talking to founders who struggle with trial-to-paid conversion. Most of the ones I've chatted with say the same thing:
"We get signups, but users go quiet after a few days. We have no idea what went wrong until they're already gone."