James

We're all used to filling out web forms, having to populate inane fields (role, company, company size??), only to get a stream of irrelevant emails to the grave (and probably beyond). As the person sending the content, you're reduced to using crude measurements like click rate with Dante's circle of endless trial-and-error. We're looking to fix that, in the easiest way possible. https://www.producthunt.com/upco... Basic flow right now is: 1. Lead submits a form, webhook is fired 2. We look up their email and automagically add contact details (name, role, company etc.) - this reduces friction 3. Lead gets enrolled in an outreach sequence, using personalization and company insights from step 2 4. We use AI to infer which value props/channels/target personas have the strongest correlation to successful outcomes, e.g. booking a sales demo All feedback is appreciated.

I think most B2B companies are tired of capturing tons of leads and generating nothing from them. So demand gen could be an exciting way to do a bit differently. - Any best practice for the demand gen from your side? - How do you measure its efficiency & convince your C-level to implement it as it'll take times to see initial results?

I work at a digital agency and am always looking for new strategies and tools.