About
Hi, I’m Esther. A copywriter and content writer who doesn’t do boring. I write with voice, edge, and just enough chaos to make people stop scrolling and actually read. Whether it’s a brand story, website copy, social caption, or long-form content, I bring words to life with emotion, wit, and a sharp sense of what makes humans tick. I’ve worked with content creators, startups, and bold brands who aren’t afraid to say something real and make people laugh, cry, or buy. If you want your brand to sound like a person (not a brochure), let’s work.
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UGC Creator and Copywriter
I m Esther George, a copywriter and UGC creator helping brands say things that sound like them, not like a robot from 2012.
Right now, I spend my time writing scroll-stopping website copy, snappy captions, and user-first videos that don t waste anyone s time. If I m not writing, I m editing content on my phone, filming something mildly chaotic, or saying nah, this needs more edge.
Over the past few years, I ve worked with early-stage brands, lifestyle tools, and founders who just want their product to sound human. I ve also grown my audience to 10k+ across platforms by telling brutally honest stories, sharing dark humor, and making the kind of content that makes people say, OMG, I need this.
My work lives somewhere between personality and performance. I m all about words and videos that connect, convert, and occasionally cause a little drama.