UGC Creator and Copywriter

I’m Esther George, a copywriter and UGC creator helping brands say things that sound like them, not like a robot from 2012.

Right now, I spend my time writing scroll-stopping website copy, snappy captions, and user-first videos that don’t waste anyone’s time. If I’m not writing, I’m editing content on my phone, filming something mildly chaotic, or saying “nah, this needs more edge.”

Over the past few years, I’ve worked with early-stage brands, lifestyle tools, and founders who just want their product to sound human. I’ve also grown my audience to 10k+ across platforms by telling brutally honest stories, sharing dark humor, and making the kind of content that makes people say, “OMG, I need this.”

My work lives somewhere between personality and performance. I’m all about words and videos that connect, convert, and occasionally cause a little drama.

Ask me anything about

• Writing copy that doesn’t sound like copy

• Creating UGC that feels real (but still sells)

• Growing a loyal audience without being fake

• Making content that makes people stop, feel, or laugh

Let’s talk content, chaos, and creativity. I’m ready.