The Art of War of the Inbox
Adapting Sun Tzu's Art of War to Email Marketing
46 followers
Adapting Sun Tzu's Art of War to Email Marketing
46 followers
Five battle-tested principles that our team has learned the hard way over 13 years and 21,000 email campaigns — through the lens of Sun Tzu’s "The Art of War". Including: 🧨 Stop Fighting Fair 🧨 Vary Your Tactics 🧨 Use Spies 🧨 Check Your Biases 🧨 Know Your Enemy
