Uses a GPT-5–powered analysis to surface what the model “knows” or infers about your brand and competitors from its training data and web signals. According to the product page, it’s designed to give a fast view of brand visibility, competitive positioning, and potential SEO angles. while i think it should be clearer about what data sources the model uses (timeframe, web vs. proprietary data, etc.) so users know how current and comprehensive the insight is.
GPT-5 changes once again how brands appear in ChatGPT's answers. With GPT-5 SEO we built a tool that brings marketers up to speed, and helps them understand how the new model thinks about their brands.