CO. by Colgate
DTC oral beauty for Gen Z
1 follower
DTC oral beauty for Gen Z
1 follower
Colgate has launched a new DTC brand targeted for Gen Z. With an abbreviated name, CO. "reflects the edited ethos of the brand," hoping to redefine oral beauty for a new generation with an array of whitening toothpastes, mouth rinses, and whitening kits.
