Anvil
Launching today
Monitor and optimize brand presence across AI platforms
196 followers
Anvil helps you monitor how your brand appears across AI platforms like ChatGPT, Claude, and Gemini. Track visibility trends, compare mentions against competitors, and uncover opportunities to improve your presence in AI-generated search results.
Anvil
We built Anvil because traditional SEO no longer covers how brands are discovered in AI search. As more people rely on ChatGPT and other LLMs to find products and services, companies need a way to measure and improve their presence in these new channels.
What makes Anvil unique is that it goes beyond visibility tracking, it’s also a research platform. You can:
✅ Identify high-value topics where your competitors are showing up but you aren’t
✅ Tie those topics to estimated LLM search volume and opportunity score, so you know what to focus on
✅ Get actionable recommendations on how to improve your visibility, from content ideas to structured data and citation strategies
We’re proud to be one of the first tools making GEO both measurable and actionable. Excited to hear your thoughts and feedback! Happy to answer any questions here.
@daniel_siryakov This is exactly where the future of brand strategy is headed. Traditional SEO's been all about keywords and backlinks but now with LLMs generating more of the search experience, GEO is a whole new frontier
Curious:
Does Anvil detect how tone or phrasing of brand mentions differ across models?
Like, does ChatGPT mention Brand A more confidently while Claude might hedge or describe it differently? That layer could be gold for shaping messaging.
Airweave
this is an interesting direction for the future of ads. how does anvil enable me to steer and improve my brand's visibility across GenAI platforms?
Anvil
@lennertjansen Several ways you can improve your visibility:
1) See where the content gaps are and publish more relevant content
2) See where you are being cited and get more citations
3) Engage with the community like reddit that feeds into ChatGPT
Anvil helps with all of that!
cubic
This looks great. how granular can Anvil get with competitor tracking?
For example, can I see which specific prompts or topics are driving their visibility in ChatGPT, and how often those change over time?
Anvil
@paul_sangle_ferriere1 absolutely, we allow you to benchmark vs competitors and see in which prompts they appear and you dont - and how that is changing over time. You can then tailor your content or outreach strategy to target that specific prompt.