When brainstorming startup ideas, look at problems you encounter in your daily life. The best products solve frustrating issues that people face. For example, a friend was always losing her keys, so she created a simple Bluetooth tracker.
Think about industries that are ripe for disruption with new technology. Healthcare, real estate, and education are filled with antiquated processes that could be improved through smart software.
Don't underestimate creating something people find delightful but don't desperately need. Games, social networks, and content sites have built massive businesses by making experiences people love.
Focus on building for a well-defined target audience, not a broad demographic. The most successful startups solve a burning problem for a specific group.
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