What's your wildest 'things that don't scale' move that actually worked?
Not looking for the usual "DM people on LinkedIn" or "personalized cold emails"
I want the weird stuff you tried that had insane results.
I'll start: We sent 50 pizzas with custom packaging to super specific people in our target persona.
Result: 95% called us back and hopped on a call.
The kicker? It wasn't even that expensive : got a bulk deal on the pizzas and DIY'd the packaging ourselves.
What's your story of doing something completely unscalable that paid off big time?
Replies
A very interesting topic! I believe that people who come up with such innovative ideas are not only highly creative but, more importantly, have a deep understanding of the channels through which users engage with information.
@gin_6078 absolutely !
That's so creative! :)
I slipped in handwritten notes in my books for my readers. Many posted the photos on their Instagram that got my book extra visibility.
@rohanrecommends Oh nice! :) What were you saying in those handwritten notes? I remember an e-commerce company that faked this (by using a handwritten-style font) in all their orders and it worked really well (people were sharing it on their IG stories)
@hanafi_iss haha yes there is a possibility of faking the handwritten note. I actually wrote it. I was writing to them spiritual notes along with feel-good well wishes. :)
i recorded 70+ free video pitch deck reviews to build social proof for roastmysaaspitchdeck.com. now cold traffic is converting much better and faster than it would if I didn't put in that time up front.
@emikes919 that's insane work, just made some calculus : that's about 23h of video. Love these kinds of things and specially hearing that it's working
@hanafi_iss haha yeah thanks bro. If there's one thing I've learned, it's all just a grind. No way around it.
Querri