What I Learned From Launching My First Wellness App
I recently launched my first wellness app, Momentia, a mindful journaling app designed to help people check in with their moods quickly. It’s been a rewarding (and humbling) experience, and I wanted to share a few lessons that might help other makers in this space:
Simplicity wins. People don’t want a complicated system when it comes to journaling or mental wellness. Small, consistent actions matter more. I discovered this both in my own wellness journey and from early test users.
Community > marketing spend. The most valuable traction so far has come from engaging with communities like this one, not ads.
Your own habits matter. I’ve found myself becoming the best test user — using the app daily gave me insights I’d never get from wireframes or specs.
Feedback is gold. Early testers and even casual users often highlight things I would’ve missed as a builder. Just the other day, an early adopter gave me unsolicited feedback in a casual conversation — and it turned out to be incredibly valuable.
Launching something in the wellness space has reminded me how important it is to keep things human and approachable. Momentia started as an idea to help me, and I can only hope it helps others, too. 💚
Curious: for those who’ve launched in wellness, journaling, or mindfulness — what’s the biggest lesson you’ve learned so far?
Replies
I like this, especially the bit about simplicity. It’s crazy how often features get in the way of actual use. I’m building in a totally different space (trading education) but yeah I'm discovering the same lesson: the best traction comes from habits and communities, not polish or ads.
Curious, how did you go about figuring out what the best way of engaging your first set of users?
Thanks @dheerajdotexe. I really appreciate that. Totally agree — simplicity is more complex than it looks. For the first set of users, I started by reaching out to people and groups similar to me who I thought might genuinely benefit from this kind of app—nothing fancy — just sharing it with folks who would understand the problem and give me honest feedback.
IXORD
I completely agree with the first point: if the target audience is a broad community, then the simpler the product itself, the more advantageous it will be for usage
First Answer
Love this, Kyle. Especially the part about being your own best test user, totally underrated. I’ve found that building something you actually use every day uncovers way more nuance than any spec doc ever could
Yess to Community > marketing spend