My pricing page stinks 💩. How can I fix it?
It's at StampFans.com/pricing. I made it myself. It's supposed to communicate three things:
Writers pay nothing to use StampFans.
Subscriber fees cover the cost of postage.
Anything charged over that amount is profit for the writer.
That's a lot to say on one page. I don't think I've done it well. I need suggestions. How can I fix this?
Replies
I don't think it's your pricing page - if someone got to it, they've already figured out that this service is something they want to use.
your landing page needs work to communicate better what it is and who it's for.
do you expect the writers to drive subscribers to their pages on StampFans? if that's the case, ie the platform targets the writer, your site copy needs to do a better job at describing what specifically StampFans does differently. it's a little too generic 'delight your subscribers' is super generic - this can be said by substack and behive.
an interesting concept tho
Travel Mapper
@taniabell not always, they might check the pricing page upfront to check if it's even in the range they're willing to pay before trying the product.
@fi_guy possibly
minimalist phone: creating folders
TBH, for me it is also quite complicated pricing model. Is it like a platform, where I can order service of the copywriter right? What is the subscription for? Like from each realised payment? Wouldn't be better to set some fixed %-age? I think that it would solve many things in that model.
Travel Mapper
What made you decide to design the pricing page like this vs traditional displays? (examples: https://blog.hubspot.com/marketing/pricing-page-examples)
Also have you A/B tested with different displays to see what the impact is on conversion and revenue?