How do you structure your business as a solopreneur building multiple SaaS products?
Hey guys đź‘‹
I'm a solo founder currently building my first SaaS product, and I'm planning to launch a few more niche products in the future. I'm based in Australia and operating under my ABN (sole trader), but I’m trying to figure out the best way to structure things for the long run.
Some questions I’ve been thinking about:
Do you operate under a single business name/entity and treat each SaaS as a product?
Or do you register a new business name for each app/brand you launch?
Do you use a holding company or parent brand (like “XYZ Labs”) and group everything under that?
How do you handle things like Stripe, terms of service, privacy policies, and legal identities across multiple products?
And how do you balance simplicity with branding clarity?
Would love to hear how you’ve structured your solo business, what’s worked, and what you’d do differently if you started again.
Thanks in advance to anyone who shares 🙌
Replies
Hey Victor!
Just trying to answer your queries based on my experience! Hope it's gonna help.
Single Entity: Yes, operate under one business name to simplify management and taxes.
New Business Names: Only if each product targets a vastly different audience or else stick with one.
Holding Company: Consider this option (like “XYZ Labs”) for liability protection and easier brand management.
Handling Legalities: Use Stripe for all products under one account but create clear terms and privacy policies for each.
Simplicity vs. Clarity: Start with a single brand then expand as needed based on market feedback.
Good luck!
I basically have a bunch of Notion pages. one for each product. and I treat them like separate little businesses. Helps me focus without mixing everything up.
@simran_kumar Thanks for the input Simran! When it comes to tax or registration, do you do them all separately?