Fomo - Online equivalent of a busy store.

@bentossell the first time I saw something like this was on @themakeshake website. It definitely answered the question "would anyone use this" and it gave me that hint of anxiety that I was missing the train by not getting anything. As long as it's discrete and not too invasive, I thought it was done well.

@caprihiggins @themakeshake yeh and thats why I can definitely see it will convert people. But being in the startup game and previously in marketing... 'growth-hacking' techniques dont work on me... a pop up to get my email puts me off more than makes me want to use it. I feel like this would do the same for me. Although that may well be the minority

@bentossell oh does FOMO pop ups ask for email? I never saw that on Make Shake. I will say that the more I am immersed, the more I see through the fishing nets but this world is definitely the minority. Most people (at least in my circles) have no concept of half the stuff on PH and would be impressed with the show.

@caprihiggins @bentossell we're proud that Make Shake was a Fomo customer!

@bentossell Thanks Ben, and agree. We value user experience far beyond "capturing more emails" and recently wrote about this here: http://blog.usefomo.com/dont-fig... Instead of asking for anything from* your users, Fomo lets you share information to* your users, and it's up to them if they want to consider it in their browsing behavior. Visitors may also disable Fomo permanently on their browser, by simply clicking the 'x' button in the top right corner of most notifications.

@jeffrey_wyman Respectfully, I completely disagree. I think popovers, full screen grabs, etc. are interruption marketing. We think of Fomo more like reviews or testimonials on steroids than as a tool that interrupts. With Fomo, you can opt out for months at a time, it will never stop you from reading content or doing anything on a site, and it won't insult you. Instead, it gently surfaces information to your visitors. I wrote about this more on our blog, would love your thoughts - http://blog.usefomo.com/dont-fig...

@jwmares wouldn't you rather have their full attention on your content?

@jeffrey_wyman Truthfully, that's often not enough. For lots of content, adding a social proof layers - reviews, comments, testimonials, etc. - makes people want to engage further in your content, not leave your site.

@jeffrey_wyman I've been on sites that do this and I never thought of it as an interruption or as marketing. It just felt like the store was active. Often, I can't tell if an online business is even running any more or shut down. I check the copyright date for a clue, but that often auto-updates. Something like Fomo lets me know it's still up and other people trust it.

@andrewwarner ok, you convince me.. I will give it a shot ;)

@thebriankidwell thanks for the support brian! the corner is all for now, but a future release will have exactly what you're proposing -- the ability to both a) inject fomo notifications into specific page elements (ie: custom

@ryanckulp boom! Love it man. Keep up the great work

@thebriankidwell big fan of your flight list BTW... going to bali next month because of it!

@ryanckulp oh awesome! Congrats man! I got a flight out to Bali in February for $467 or something like that thanks to Scott. 🙌Scott is damn good at finding cheap flights! I'd love to put the site here on PH but I'm not sure if it fits the "product" requirement...

@thebriankidwell hmmm IDK, anything that makes the world a better place and works in my sleep is a product to me. what do you think @bentossell? heard of the scott's flights platform?

@evankimbrell thanks for the love evan! and exactly-- stale testimonials are on their way out. rich, up-to-date, customer-centric media is on the way in. syncing with slack chat signups would be a great use case. let me know if you need help implementing on your platform.

@brentsum thanks Brent! BTW, super impressed with the Codefreebnb.com project -- was admiring it earlier this week when it was featured on HackerNewsletter.

@jawise You don't love Arnold?!

@ryanckulp I saw the drawing as Arnold but someone with less pop-culture savvy might see something different or misinterpret your intentions. More about first impressions than feelings about Arnold.

@jawise thanks for the feedback jason. a new homepage design is already in the works -- we'll consider this in that iteration.

@ryanckulp Nice! Looking forward to seeing the updates...Best of luck to you guys!

@brunowong thanks Bruno! Great question. About 6 weeks ago we launched an analytics tool for a small group of our ecommerce customers. Of the 130 who authenticated their Google Analytics platforms with Fomo, they generated a collective $511,000 in sales. Since we have a few thousand customers, we predict Fomo has generated north of $10 million in sales for our customers.

@mrsharma Yup, FitTea is a customer, BooTea used to be. ;)

@ryanckulp Oh nice! Love the product :)

@davegerhardt Thanks man!

@robinsinghvi Hey Robin! We have a forever-free plan, and I'm happy to give you an extended free trial (90 days ok?) for a premium plan. Just ping me, ryan@ usefomo.com. Cheers!

@ryanckulp Will be in touch soon!

@itsshashank This is a valid point and something we take seriously. Fomo users are encouraged to use our API, Zapier connection, and other direct integrations so that 'spoofing' data becomes more difficult; in the case that folks abuse their ability to manually 'hard-code' notifications, we reserve the right to challenge their account status. Because unless the data Fomo streams is accurate, nobody wins. So we're keeping an eye on that. Good looking out. :)

@rossblankenship Thanks for the support, Ross! Longer term, we have several things in mind: * Cross-site persistence, ie: end-user gets a cohesive experience jumping from site A to site B, because both use Fomo * Tapping into social graphs (instead of "John Smith did this," "Your friend Sam bought this") * Affiliate promotions (Sunglass site has notifications that up-sell another website's suntan lotion) * Giveaways (ie, users will visit sites that show Fomo notifications with special deals or free event tickets, etc every 1 / XXX times they're shown) ... and much, much more. :)

@lauralynnz Thanks Lauralynn! Ping me if you need any help setting up.

@frankdenbow You're the man, Frank! Thanks for all your support.

@drewmeyers Because it's not a trick. There's no bait and switch and no deception at any point. In the same way seeing a line of people at a restaurant doesn't "trick" someone into eating at that restaurant, showing what other users are doing on your site doesn't trick someone into buying your product or service. Plus, this only works if someone is already on your site :). Hopefully, if they're on your site, they're not there to buy things they don't want or need.