Juliana Amorim

Croct - Component CMS with built-in AB testing and personalization

Croct is a headless component-based CMS for modern frameworks like Next.js and React. It helps product teams scale UI optimization by offering built-in AB testing and personalization, ultra-low latency APIs, design system integration, and quick implementation.

Add a comment

Replies

Best
Juliana Amorim
Hello, Product Hunt community! 👋 Thanks for checking out our launch! 🚀 Let’s be real, optimizing product interfaces is no walk in the park. 1⃣ You’ve got to ensure every pixel is consistent across the application. 2⃣ You must follow a strict design system (this is non-negotiable). 3⃣ If you're working with modern frameworks like React, forget about just tweaking the DOM. 4⃣ And don’t get me started on handling all that embedded business logic—it’s a beast! And yet, no matter how far you get, you always hit the same roadblock: you need a developer to make it all happen 😩 We’ve been there, too. That’s why we started asking ourselves: 👉 What if product teams could own their application interface without breaking consistency, logic, or their budget? 💡 That’s why we decided to build Croct. Croct is a headless component-based CMS with built-in AB testing and personalization, designed to take the pain out of managing and optimizing your application. Here’s how we make it happen: ✔️ You implement your components only once to gain autonomy to manage content, run AB tests, and apply personalization without over-relying on developers. ✔️ Croct ensures design system adherence with configurable schemas. ✔️ With a component approach, you can update a single entry point and keep consistency across pages. ✔️ Developers get minimal setup, low latency, and powerful APIs. And the best news is that you don't have to pay a single dollar to try it out and see it for yourself: we have a free-forever account! Please let us know your feedback, we very much appreciate any comments or suggestions. We're constantly improving Croct, and your input can have a big impact 💚✨ PS: as a special Product Hunt exclusive bonus, we'll upgrade any PH account created this week and double the forever-free tier of monthly active users from 10k to 20k ✌️
Juliana Amorim
@sonu_goswami2 thanks, I'm glad you like it! :)
Flávia Lemos
Croct is a game-changer. It’s easy to use, has zero impact on site speed, and unlocks countless strategies to orchestrate journeys and generate higher-quality leads. Plus, it helps foster a culture of experimentation, making it easy for the entire team—designers, copywriters, ads specialists, and product teams—to adopt and leverage.
Juliana Amorim
@flavialemos we can't thank you enough for all the support and help during the product development 💚
Luiza Wagner Ramos
@flavialemos You and Leo were a huge help during the website development, and I’ll always be grateful! 💚
Flávia Lemos
@amorimj We’re truly honored to work with you. It’s a privilege to follow the journey and success of this incredible tool you’ve built—we couldn’t be prouder!
Flávia Lemos
@luizawramos it was a huge challenge to deeply understand the tool, the web personalization market as a whole to grasp what sets you apart, and the customers who would benefit from Croct. It was also a project where we learned a lot!
Marcos Passos
Hey everyone! 👋 I'm Marcos, the technical cofounder of Croct. As an engineer, I've always been frustrated with how most headless CMSs work—they either force product teams to rely on devs for every small tweak or break the design system by allowing uncontrolled changes. With Croct, we took a different approach: instead of managing raw HTML, we manage components. That means you get all the flexibility of a CMS, but with guardrails that ensure consistency, performance, and maintainability. No more messy overrides or last-minute hotfixes. From a developer's perspective, I'm particularly proud of how lightweight and efficient our SDK is. It works like `fetch` but with superpowers: real-time personalization, A/B testing, and analytics baked in. Plus, the setup is minimal, and it has native support for modern frameworks like React and Next.js. Excited to hear your thoughts!
Juliana Amorim
@marcos_passos I think it is awesome 🤓
Francine Nogueira
I had the opportunity to collaborate and see up close what a market-ready architecture looks like, and the design system is on another level. Croct is going to change the world with personalization, and knowing that a little piece of me is part of that is fantastic 💚
Juliana Amorim
@francine_pns thanks for all the help, always 💚
Luiza Wagner Ramos
@francine_pns We are fortunate that great professionals like you have crossed our path, Fran 💚 I’m grateful for the way you’ve helped us—and continue to do so.
Luiza Wagner Ramos
Hello everyone 👋💚 I'm Lu, Head of Design at Croct. Helping build Croct’s interface from scratch has been one of the greatest challenges of my career. That's why I couldn’t be more excited to share this launch with you! As someone who often searches for products that make my life easier, I love how much flexibility Croct gives me as a designer. I can improve the user experience without relying on developers, which is a game-changer. I hope Croct helps other designers, product managers, and developers as much as it has helped me. If you have any questions about the product or our design decisions, I’m happy to chat! 🚀
Juliana Amorim
@luizawramos how do you feel about using Croct to build Croct? 😂
Luiza Wagner Ramos
@amorimj Feels like being a Figma designer… designing Figma! Officially a dogfooding enthusiast 😎
Shivam Chhuneja
Going to be quite a handy tool to get new features rolled out and tested with a structure for teams who already have a PMf. Quite excited for this and good luck
Juliana Amorim
Thanks @shivamchhuneja! Croct is actually very useful for companies with no PMF. We've used it a lot to experiment with messaging and positioning in the early days of the product when we were targeting different personas (developers, PMs, and growth marketers). The segmentation feature allowed us to personalize the messaging for each persona, while the AB testing helped us understand what works better for each one.
Dzianis Pomazau
Great concept! Was waiting for it for a while and for us as for a software company it's a game changer!
Juliana Amorim
@pomazau, that's amazing! Your use case is exactly what we idealized since the beginning, I would love to hear your thoughts if you try it :)
heloisa felicissimo
Croct is truly revolutionary. This will redefine how product teams interact with their CMS, maintaining design integrity while allowing for flexibility and agility. I am proud to have been a part of this journey and am excited to witness the upcoming achievements that Croct will undoubtedly deliver 💚
Luiza Wagner Ramos
@heloisa_felicissimo1 you played a key role in Croct’s development, Helocita! 💚
Juliana Amorim
@heloisa_felicissimo1, we're the ones proud to have you with us for such a long time. Thank you for everything, we wouldn't have half the insights we had if it weren't for you.
Luiz Henrique
Hey Product Hunt! 👋 I’m a Product Designer at Croct, and I’m super excited to share what we’ve been building! Our goal is to make content management and personalization as seamless as possible. Being part of this journey has been amazing, and seeing it come to life is incredibly rewarding. I’d love to hear your thoughts and answer any questions, especially about our design choices and how we approached the user experience!
Luiza Wagner Ramos
@lh_gms Lu, I'm so excited about all the things we are going to build together 🚀💚
Juliana Amorim
@lh_gms I think your design choices are absolutely incredible, but maybe I have some bias 🤷‍♀️
Isabella Beatriz
Hey Product Hunt! I'm the Product Manager at Croct, and I'm excited to share our launch with the community! It's been an incredible journey building a powerful yet simple solution for managing content and optimizing experiences with A/B testing and personalization. Would love to hear your thoughts and answer any questions!
Juliana Amorim
@isabella_beatriz, thanks for the amazing help with this launch and everything else. I haven't given up yet, I'm still converting you to product growth 😏
It looks like a powerhouse for modern development! 🚀 A headless, component-based CMS with built-in A/B testing and personalization is exactly what product teams need to scale UI optimization seamlessly. Excited to see it in action! 🔥👏
Juliana Amorim
Thanks @varun_narula1! I would love to hear your feedback once you give it a try ;)
Bruno Betenson
Amazing product! Highly recommend it!
Bruno farias de souza
That is smthg really amazing
George Karan
Hello everyone! 👋 I'm a frontend engineer at Croct and I'm so glad to finally making this launch here on Product Hunt. Any questions regarding technology please feel free to reach out.
Juliana Amorim
@georgekaran thanks for being with us, Georgito!
Denis Rossati Ramos
Hello everyone! 👋 I’m one of the backend engineers here at Croct. We’ve worked hard to build a powerful engine that makes personalization as easy and efficient as possible for you — and there’s still plenty of features to come! Hope you’re loving it! Feedback is always welcome, so feel free to reach out with any questions or thoughts. 🤩
Juliana Amorim
@denis_rossati remember when it was just an API? Somehow, I miss those times 😌
Denis Rossati Ramos
@amorimj Oh, those were the days 😁 it’s amazing to see how far we’ve come
Guilherme Lima
Great launch! Loved the product
Juliana Amorim
@guilherme_lima8 thanks for supporting us since the begining :)
Cristhian Medeiros
Just discovered Croct recently, and I’m already impressed! The real-time personalization and built-in A/B testing look like a game-changer. Can’t wait to explore all the possibilities! 🚀
Juliana Amorim
@cristhian_medeiros, thank you! Can't wait to hear your feedback!
Luiza Wagner Ramos
@cristhian_medeiros Cris, it is so good to see you here! Long time no see. If you have any questions, feel free to reach me.
Yasmin Goncalves
Hello everyone! I'm Yasmin, a Customer Success Engineer at Croct. I'm so excited to launch Croct on Product Hunt! We've been building a powerful tool to help you manage content, create segmentations, and run A/B tests. I hope to see you all using our platform! If you have any questions, feel free to reach out.
Juliana Amorim
@yasmin_goncalves, thanks for helping our users with such care 🥰
Tiago Barros
Hey everyone! 🚀 I’m a frontend engineer at Croct, and I’m thrilled to be launching here on Product Hunt. If you’ve got any tech questions, feel free to reach out.
Juliana Amorim
@barrossxz would you please implement a few more slots on our website, please? 😂
Tiago Barros
@amorimj Consider it done 😂
Summer Ward
Does it work with Figma components?
Luiza Wagner Ramos
@summerwardd_ Yes! Croct’s components and Figma’s are 1<>1, so you can reflect your design system in Croct and include the same rules and constraints that you have in Figma, guaranteeing that nobody will break the component and allowing you to experiment at will. In the future we will build an integration so that you can do this in an automated way. But it would be really cool to hear more about your use case 😉