Garry Tan

Anvil - Monitor and optimize brand presence across AI platforms

Anvil helps you monitor how your brand appears across AI platforms like ChatGPT, Claude, and Gemini. Track visibility trends, compare mentions against competitors, and uncover opportunities to improve your presence in AI-generated search results.

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Daniel Siryakov

We built Anvil because traditional SEO no longer covers how brands are discovered in AI search. As more people rely on ChatGPT and other LLMs to find products and services, companies need a way to measure and improve their presence in these new channels.

What makes Anvil unique is that it goes beyond visibility tracking, it’s also a research platform. You can:

✅ Identify high-value topics where your competitors are showing up but you aren’t

✅ Tie those topics to estimated LLM search volume and opportunity score, so you know what to focus on

✅ Get actionable recommendations on how to improve your visibility, from content ideas to structured data and citation strategies

We’re proud to be one of the first tools making GEO both measurable and actionable. Excited to hear your thoughts and feedback! Happy to answer any questions here.

Suvam Deo

@daniel_siryakov This is exactly where the future of brand strategy is headed. Traditional SEO's been all about keywords and backlinks but now with LLMs generating more of the search experience, GEO is a whole new frontier

Curious:

Does Anvil detect how tone or phrasing of brand mentions differ across models?

Like, does ChatGPT mention Brand A more confidently while Claude might hedge or describe it differently? That layer could be gold for shaping messaging.

Lennert Jansen

this is an interesting direction for the future of ads. how does anvil enable me to steer and improve my brand's visibility across GenAI platforms?

Daniel Siryakov

@lennertjansen Several ways you can improve your visibility:

1) See where the content gaps are and publish more relevant content

2) See where you are being cited and get more citations

3) Engage with the community like reddit that feeds into ChatGPT

Anvil helps with all of that!

Lakshya Singh

Congrats on the launch launch team! @barak_ben_noon1 @daniel_siryakov

Paul Sanglé-Ferrière

This looks great. how granular can Anvil get with competitor tracking?

For example, can I see which specific prompts or topics are driving their visibility in ChatGPT, and how often those change over time?

Daniel Siryakov

@paul_sangle_ferriere1 absolutely, we allow you to benchmark vs competitors and see in which prompts they appear and you dont - and how that is changing over time. You can then tailor your content or outreach strategy to target that specific prompt.

Swarup Pal

services, companies need a way to measure and improve their presence in these new channels.

What makes Anvil unique is that it goes beyond visibility tracking, it’s also a research platform. You can:

✅ Identify high-value topics where your competitors are showing up but you aren’t

✅ Tie those topics to estimated LLM search volume and

Jet Wu

super exciting launch! especially interested in the actionable part!

Daniel Siryakov

@jw_12 Thanks! We act as your GEO strategist and show what content you should write to maximize visibility in AI

Doron Levy

Love it,

Do you guys have self serve? Would love to check my score!

Daniel Siryakov

@doron_levyy Yes we do! You can start your trial by going to app.joinanvil.com

Daniel Siryakov

@saar_litmanovich Thanks! check us out!

Nader Ikladious

This is such a smart and timely tool — AI visibility is becoming the new SEO, and Anvil seems to tackle that head-on. The competitor tracking and trend insights make it even more powerful. Congrats on the launch 🚀

Daniel Siryakov

@naderikladious Thanks! Check us out!

Harsh Makadia

This looks amazing! Congratulations on the launch Daniel!

Daniel Siryakov

@makadiaharsh thanks! powering marketing teams everywhere

Luigi Fernandez Ortega

Congrats on the launch, Daniel! Love how it makes AI visibility measurable and actionable, feels like the early days of SEO all over again, but smarter. Super relevant for anyone building brand presence in the AI age.

Mang-Git Ng

All marketing sucks right now, so you're going to need all the help you can get! That's why Anvil is awesome! Congrats on the launch.

Daniel Siryakov

@manggit From anvil to the other anvil!

Anthony Latona

NICE! It's like semrush but specifically for AI search. Very cool idea. Just a couple questions.

How does the app work without making hundreds of API calls? Does it use a specified model along with the specified LLM?

Just a little note, the walkthrough video in the launch is very quiet. It might be worth boosting the audio and reuploading.

Great looking app! Congrats on the launch!

Oren Kozlowski

Just tried out Anvil and I’m seriously impressed. It’s such a clean and thoughtful approach to streamlining document-based workflows; something so many teams struggle with but rarely tackle this elegantly. The fact that you can build and automate paperwork without code feels like a game-changer.


I’m curious, how flexible is Anvil when it comes to integrating with tools like HubSpot or Airtable? And what’s been the most unexpected use case you’ve seen so far?

Congrats on the launch. Excited to see where this goes!

Michael Houck

Congrats on the launch, guys! Big fan of the product so far and very excited to see where you take it. GEO is exploding as one of the few growth channels that doesn't suck right now. Founders should be taking advantage of this early time when it's white space ripe for the taking

PRIYANKA MANDAL

Congrats on the launch. Love the positioning visibility in AI-generated content is going to be huge. Anvil feels like SEO for the next frontier. Wishing you big mentions, strong rankings, and a successful launch day.

Lien Chueh

As a startup founder, identifying content gaps and improving brand awareness is definitely something that we don't have a lot of time for. Looking forward to trying content optimization to help us hone in on topics that are higher impact!

SACHIN RAMJE

This is the perfect solution for forward thinking brands. No brand should ignore this in 2025. Great work, team Anvil!!!

Gorkem Cetin

Guys, I think this is a super timely product. It's becoming important for brands to understand how they’re represented across LLM tools. Also your UI is so slick! Kudos for this too.

Marco Dewey

This is such a need for us, I have no idea how to do things like SEO or show up in AI platforms.