About
Hi there, I'm the founder and CEO of Truebase, a technology company based in Seattle, Washington. With over 20 years of experience as an entrepreneur, I've founded four startups, including Truebase. I am passionate about technology and always look for innovative ways to improve our products and services. I'm also a natural at business, with a keen eye for designs and great products. My ultimate goal is to discover new, cool products that make my team, friends, and me more productive. I also want to share the exceptional products we produce at Truebase or by companies I am supporting. Let's make the business world a more effective and efficient place!
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The Mistake Every Software Creator Makes...
Remember that time you spent weeks, maybe even months, perfecting a software feature? Pouring blood, sweat, and tears into it, only to watch it go unnoticed? I ve been there. We obsess over the tech. We go deep into coding and debugging. We lose sight of our audience. See from their eyes. Here's what they look for: What problem does it solve? How does it make their day easier? Is it intuitive to use? The best feature isn t the most complex. It's the one that seamlessly integrates into their workflow, making their tasks effortless. Here s a simple exercise: List the top 3 features of your software. Describe its benefit in ONE line. Now, ask 3 non-tech friends if it s clear. Adjust accordingly. Because in software, simplicity isn t about being less. It's about offering more in a way that feels like less. And that, my friends, is the magic. What's the #1 feature in your software you wish everyone knew about? Share in the comments!
Meditation during the workday: yes or no?
At times, just to relax and clear my head, I meditate for about 10-15 minutes during the workday. It helps a lot. What about you? How do you view such practices?