Vlad Korobov

Hi Makers! I've worked on all levels of the software stack, from UI design to back-end programming to strategy. I've spent over 16 years at Basecamp and designed features used by millions and invented processes our teams use to design, develop and ship the right things. These days I'm focused on strategy: understanding what our customers are trying to do and how to make the product fit them better. My new book is called "Shape Up: Stop Running in Circles and Ship Work that Matters" it's all about how product development happens at Basecamp. I also talk about it in this week's episode of Product Hunt radio. I will be logging in to answer questions on Friday 20 September at 10:00am MT.

I've been in PMM for almost 7 years and I'd love to see if I'm missing some cool tooling to work more efficiently. So, what tools do you use for - user research, - market research, - crafting persona & job stories & user journey, - feature feedback & feature prioritizing & roadmap planning, - developing & implementing go-to-market strategies, - creating positioning, - planning all PMM activities, syncing with the team, managing other marketers & product people in your team Super curious to learn from other product people here