Vishnu Mohandas

We all as marketers know how powerful the data is from google analytics. We get a lot of insights into what the users are doing across touch-points. But we also know that Google analytics doesn t have the best reputation for privacy. At ente we use Simple Analytics. It is an alternative that comes to my mind which tries to give simple data about our websites without tracking users and breaching their privacy. The data isn t very rich but it protects customer privacy. I was wondering what you all think about data vs privacy. Also, suggest other tools that might do a better job than simple analytics but protects users data. I would really appreciate your views on this