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AI makes it easier to simulate connection, can tech deepen human relationships instead?
Let s be honest: AI is getting eerily good at sounding human. It can craft hyper-personalized content and emails, and handle entire conversations. It s also made sales outreach noisier and eroded trust in once-reliable channels like email, chat, and even voice and crazy enough, video. But it s so seductive and fast. It s learning and adapting faster than ever. And it s not going to stop: in Q1, it already represented the majority share of global venture capital funding.
But one thing AI still can t fabricate is a real, trusted human relationship. These can t be made up or scaled with prompts. They re built through shared experiences, mutual trust, and real-world context.
And yet, in today s business world, precious human connections are slipping through the cracks. They re buried in inboxes, lost in forgotten LinkedIn threads, siloed in the minds of your team and stakeholders. The right lead, investor, or candidate is often just one intro away, hidden in the network you already have. LinkedIn is great if you re an individual building an audience but it fails to unlock the collective relationship capital of an entire company.
Imagine—a custom microsite is generated for you every time a question is asked 🤯
Hey, Product Hunt fam! I m Hao Sheng, Founder & CEO of Expertise.ai - Give every visitor a hyper-personalized website experience.
The Website Problem
We ve seen custom landing pages and minor tweaks, like showing a visitor s name or industry small steps, but nothing revolutionary. These weren t true personalization; they were just surface-level customization.
Despite millions spent on digital marketing, businesses still struggle.
Websites has been the same for 2 decades. Its a 1 way communication channel. Can AI make it 2-way?
If I asked you to name the top five tech innovations of the past two decades, you d probably start with the iPhone, then move on to driverless cars , 3D printing, gene editing , and reusable rockets .
But no technology has impacted our daily lives like the iPhone did in 2007. It completely redefined what a smartphone could be, creating a clear distinction between "before" and "after."
Meanwhile, websites the cornerstone of the digital world have remained largely the same.
Yes, websites have gone through cosmetic changes over the years. They look better, they re easier to navigate, and they load faster. But their fundamental purpose has remained constant: