Ty Irvine

I'm putting together a marketing plan for a product I'm building and I'm wondering what the best approach is. I understand that it's good to build in the open but it can leak your IP and give customers an impression of a product that doesn't actually exist. Plus it can kind of become stale in a way in someone's mind (or maybe I'm crazy). Ghost launching definitely secures the IP but significantly reduces reach. It also has the advantage of a clean slate and a solid foundation to build on, opposed to a potentially janky product history. Any thoughts?