surabhi mohadikar

Launching a product is as much art as science. Personally for me, over several successful launches, I now have 3 must haves - 1. Dog-food it Thoroughly used it for a day yourself. Make sure everything ticks. You don't need to be perfect, but don't be caught unawares. 2. Get alpha feedback Get at least a couple 3p users who are not the makers to try it. Get a sense of whether it s easy and it works. As makers, we suffer from the curse of knowledge and we know how exactly things work. 3. Measure, measure, measure Have a way to understand how users are using your product! Esp. on the day of a launch, details on engagement, usage & adoption can really help you take right decisions for the road ahead. What are your must-haves?