Harsha Abegunasekara

Why do some forms convert visitors into customers effortlessly while others collect dust?

For most of us, it s a mystery. You pour effort into designing a form whether it s a lead-gen signup, a customer onboarding flow, or a survey and still see users bail out halfway. In fact, the average web form converts only about 1.7% of its visitors into completions. Even among those who start filling out a form, barely 45% actually finish and submit. The drop-off is real: for something as simple as a contact form, as few as 1 in 10 visitors end up clicking Submit . The frustrating part? Traditional analytics might show where people drop off, but not why. Is it a confusing question, too many fields, slow load times, or something else entirely? Most form creators are flying blind and unsure how to fix these leaks.

Hey everyone! Just wanted to share a quick update on my side project, Buildform.ai - a modern form builder we built as an alternative to Typeform, focused on conversion-first forms, smart logic, and AI-powered workflows.

We did it the wrong way. Instead of launching early and iterating, I spent months obsessing over getting everything right bug-free, fast, production-ready. Honestly, I was shit scared it might flop. But turns out, people really appreciate a forms app they can rely on.

Some highlights:

• AI Form Builder: Just type what you want and boom, form done

• Partial Submissions + Analytics: See drop-offs, optimize based on data

• Logic Editor that actually works

• AI Logics Builder (coming soon): No more tangled logic flows, it writes them for you

• DeepOptimize (coming soon): AI that auto-fixes your forms for better conversion

Buildform is a conversational forms app. We recently launched the AI form builder, and it s crazy! You can type, I want to create a daily affirmation form to fill in daily and analyze how I feel and it does it for you.

Now, we re creating DeepOptimize, which provides form improvement suggestions, similar to how Google Ads or Metana Ads offer recommendations, with a one-click update option. But that s not all your forms are benchmarked against thousands of others and automatically optimized for better conversion rates and in-form lead nurturing.