About
www.shelleyburton.marketing 15 years of experience across start-up, scale-up and enterprise companies. Specialisms: Growth, Product Marketing, Mobile Marketing, App Store Optimisation (ASO), Paid Search (ASA/ SEM), Internationalisation, CX, UX. Growth: Development and execution of growth strategy. Optimisation of acquisition funnel, driving new users through paid and organic channels. Data-driven approach to budget allocation, onboarding, activation, retention and experimentation. Product Marketing: GTM planning and execution. Discovery, customer research, positioning, personas, audience alignment, messaging, paid channel strategy. ASO: Driving new user growth and improved conversion rates through a program of metadata, creative testing and store visibility tactics.
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Any advice on marketing for a very low budget?
I recently made a simple app, but i have little to no money. How can i market it? Thanks.
How do you promote your apps?
If you have a start-up with a couple of people, what strategy do you choose? What budgets do you allocate for advertising? Do you hire a marketer or do you do everything yourself? It's very interesting to hear different points of view