About
I started my marketing journey as a creative copywriter in a global advertising agency 10 years ago. Step by step I developed myself in different marketing fields: copywriting, branding, creative production, digital marketing, social media, and so on. Before Woofz, I had some experience in the Pet Tech niche and was very surprised that so few developers were entering the field, especially with the market estimated to be worth $20-30 billion a year. In my opinion, this was due to the fact that there were practically no major players steering the Pet Tech industry, so we saw an opportunity, conducted thorough research, and decided to focus on dog training.
Links
Maker History
- WoofzMust-have dog training app for all dog owners&owners-to-be🐶Nov 2022
Forums
We won Product of the Week - 5 tips so you can too!
After an exhausting launch, Sleek Pay won Product of the Week! How we did it - 5 tips: 1) Be active in PH months before launch, creating relationships with other hunters 2) Get involved in PH micro-communities. Find your people and support each other 3) Speak to / DM successful hunters on Twitter & LinkedIn for advice (but can't be annoying about it, be genuine & mutually helpful) 4) Online right at 12:01am PST. The first few hours are critical 5) Always have at least one person on the team responding to comments Everyone will have their own strategy, but sharing a few pointers for the broader community! THANK YOU to everyone who supported us! Really love the PH community, and can't wait to keep sharing Sleek Pay!
Our experience with Pet Tech
For a year and a half of the Woofz's (our dog training app) existence, it has more than 2 million downloads. There are 10 thousand+ active users per day. So, few interesting facts about PetTech - 95% of global pet owners consider their pet a member of the family, so they really take care of thier pet well-being; - according to the 2021-2022 APPA National Pet Owners Survey, 70% of U.S. households own a pet, which equates to 90.5 million homes - the market is estimated to be worth $20-30 billion a year; - in the UK alone, 3.2 million households acquired a pet within about a year of the onset of the pandemic; - North American pet wearable device market surpassed $1 billion in 2020 the compound annual growth rate between 2021 and 2027 will reach over 21%. What do think, why PetTech is still have so few developers were entering the field?
