Scott Spanier

It used to be fashionable to be "in stealth," but then our collective wisdom shifted to "launch early and launch often." In my experience, there are two good reasons for this:

The first reason is that it's often more important to figure out whether people want what you're building than it is to figure out whether you can build the best possible version of it. Launching early gives you the opportunity to either pivot or iterate quickly. Launching is learning.

It used to be fashionable to be "in stealth," but then our collective wisdom shifted to "launch early and launch often." In my experience, there are two good reasons for this:

The first reason is that it's often more important to figure out whether people want what you're building than it is to figure out whether you can build the best possible version of it. Launching early gives you the opportunity to either pivot or iterate quickly. Launching is learning.

Edit: thank you everyone who took the time to comment! Hello! I have a health and wellness app that helps people track their compliance on therapeutic diets with the help of AI. I ve gotten very strong encouragement from friends in the tech industry but am finding acquiring customers difficult. I don t spam my app in communities on Facebook or Reddit, but I ll briefly mention it here and there when someone else posts or comments about using apps to help with therapeutic diets. My user growth is about 2-3 per week. If I try to ask communities to talk w people for user research, I m finding most communities will delete the post, even if I am not selling the app but want to talk with others about their pain points. I m curious, what customer acquisition strategies and techniques have worked for you?