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Philosophical Friday question: how to make your marketing team "result-driven"?
Result-driven is not a number of launches per quarter, the number of written articles, amount of paid sponsorships, or people who attended your community event. Neither is it the number of followers you have on your social or the weeks you spend on your user research. It's basically two things: leads and revenue generated. Every marketing function will have key results that will lead to those outcomes. So how do you make your team "result-driven"?