Ryan Rich

I would have NEVER guessed in a million years where our most impactful early adopters / users actually came from So I'm wondering for the rest of y'all: For B2B startups, where do the first 100 customers REALLY come from?!

Value prop roll-call! Explain your product in one sentence in a way that will have your ICP (ideal customer profile) asking for more. How can you expect your business development team, marketing team, or product team to do it if you can't do this? My working value prop for Accord below (If you're my ICP, what do you think?) Win more deals faster by guiding prospects through the buying journey. What's yours ?

I've been helping makers in the B2B SaaS space build their repeatable sales process (from $10k ARR to ~$1m ARR). Through this work I was surprised to learn that there s limited information on the early days of selling, and how to iterate and refine the early sales process. Sooo I'm organizing a panel of my favorite founders / sales leaders who've successfully built the early sales motion at companies like Reprise, UserGems, and Accord. Join us and you ll learn + The value of process during sales & onboarding + The difference between sales at a pre-series A company and a post-series A company. + How truly collaborating with your customers ensures mutual success + How much process is too much process? Hope you can make it! Event link https://events.zoom.us/ev/AK1AGj... (Tuesday, Nov 9th @ 2pm ET)