Forums
What is a Facebook pixel and how does it work?
Pixel is a few lines of code from Facebook that you copy into the header section of your website. This code allows the pixel to receive information about the actions taken on your site to make your Facebook ads more relevant to your audience.
Do Facebook audiences auto update?
Your Custom Audience from your website will update automatically as people who fall within the rules you specified for your audience navigate to the pages on your website that have the Facebook pixel. ... If you didn't set any rules, then your Custom Audience will automatically update to add anyone who visits your website.
What are the benefits of Facebook marketing?
Top 10 Advantages of Facebook Marketing for Your Business Reach a Wide Audience. Undeniably, Facebook offers advertisers one of the largest user bases. ... Alignment with Both B2C & B2B Businesses. ... Full-Funnel Targeting with Multiple Form of Engagement. ... Audience Transparency. ... Psychographic Targeting. ... Competitor Targeting. ... Variety of Ad Formats. ... Drive Traffic Directly to Your Site.