Ross Rich

Hey folks! I m a co-founder at Accord, and like everyone else doing some reflection on everything we learned & accomplished last year :) In 2021, we launched on PH and went from 0 paying customers to signing our first 50+, hired our founding team, and a bunch of other fun stuff. As a first-time founder, I learned a TON... Here are a few lessons that made a big impact (and I d love to hear yours!): - You really don't know how people will react to your product until you're actually in the market, no matter how much of an expert you are - It's so important to set ambitious long-term goals as a map for prioritizing the right things (and you don t need to know how you re going to accomplish these goals yet!) - Plant seeds and invest in relationships early; find other givers and give back to them Cheers to more learning & growth in 2022! What are some of the biggest things you learned last year?

Focused on hitting revenue goals for 2022 but don't know where to start? Looking for a playbook from folks who've done it before? Well I could share a few bullet points here w/ some emojis and pretend like that's helpful... or instead, invite fellow YC founders to an awesome masterclass we've been planning with 4 top sales leaders from VC backed startups who've seen $0 --> $10M multiple times to dig into the details / answer questions directly! We'll be talking about how to build repeatable, winning B2B sales & onboarding processes to make sure you're on track for a successful 2022 The experts: Josh Weisman (Head of Sales, Northstar): Led sales at top-tier VC-backed startups Scoop and Chariot Max Zuckerman (VP of Sales, Balance): Advises startups on GTM & built sales at top-tier startup, Alooma, from zero to acquisition Carol Malakasis (Managing Partner, Rampd): Works with early stage startups to take them from 0-$100k ARR Me (Stripe 4+ years building out sales & platform partnerships) If you'd like to join the the session this week: https://inaccord.com/webinars/ma...

As the top sales rep at Stripe for nearly 4 yrs, and now building Accord (helping B2B sellers to win more deals through a repeatable, collaborative process), I like to think I have a pretty good pulse on what buyers need to say "yes". And that has changed A LOT over the past year. The data shows that buyers are making decisions faster than ever. Sales cycles are getting shorter. Buyers don t want to talk to you for most of the evaluation process, but they re reaching out for help to finish the last mile of the deal. To close more deals this year, our sales teams need to adjust and truly help buyers buy. If you re wondering about where to start or want to learn more join us for a free masterclass next Tues, Feb 1st on Selling to Modern B2B Buyers in 2022! We re talking to veteran sales leaders from G2, Bravado & Navattic about how buyer expectations have changed, and how to build collaborative, transparent sales processes. Super excited for this conversation if you'd like to join, save your seat here! https://hubs.la/Q012Ll2z0 Preview of some of the stats/trends we'll dig into and help navigate: Sales cycles are getting shorter - 54% of buyers needs 3 months or less to make a software purchase decision of $20k or more, G2 Buyers don t want to talk to sales - meeting with sales reps is only 17% of a buyer s evaluation, Gartner Buyers are reaching out for help to finish the final mile of a deal - 67% of companies engage a vendor s sales team after they have made a purchase decision, G2