Ron Fybish

When the pandemic hit... It caused a massive shift in the way marketing was done. Many companies had to pivot their strategies quickly, as traditional methods of creating content were no longer valuable. But what if there was a channel that could guarantee maximum engagement with minimal effort? Many businesses have found success with their own content but there s a key area they are missing! Employee-generated content. Your employees are your most valuable asset, and their voices should be heard on social media platforms! When customers see authentic posts from people who work within the company they support, they feel more connected and engaged than ever before. Moreover, having active accounts associated with your business gives potential new hires something tangible to look into (and makes them even more likely to apply). It may seem like a daunting task at first... investing in your employees' presence on these platforms is actually one of the smartest moves you could make when it comes to brand building. Trust me: Employee-generated social media content will soon provide invaluable benefits for businesses across all industries. Think about it when an employee posts something on their accounts, they have full control over what is said and how it looks. This means that companies have a unique opportunity to use their employees as ambassadors for their brands in a way that feels natural and authentic to them. And if done correctly, this type of marketing can make all the difference in terms of ROI. Here s how: When an employee shares something from work or talks positively about the company they work for, they become part of a larger conversation around the brand which can lead to new opportunities and connections with potential customers or partners down the line. Social media presence must be an integral part of modern-day marketing. Tech companies unrealized the hidden potential in their own employees' social media accounts Your employees have the inside knowledge about what your customers want to know. This new approach will help you gain traction fast! As startups will realize how powerful an authentic voice from within the company can be for connecting with their customers, they'll be blown away! Putting aside all the technical jargon; investing in employee social media is one surefire way for startups to make a big impact while keeping costs at bay!