Robin Lutz

Being an entrepreneur is exhausting. From the significant financial risks to working incredibly long hours just to stay afloat as they build their business, who would actually choose that life for themselves?

Some weeks ago, we started our first end user tests of our web app and the results were devastating: None of the users understood any of our concepts or UX ideas. We were blown away. We finally understood, why we loose so many users in the on boarding process. I read this on hacker news and other platforms 1000 times and still we fall into this trap and build our solution without user feedback. I am curious in which phase you started to show your app or designs to users and tested their interaction with it.