Robert Allen

Early on, marketing is just as important as building the product, especially if you want a successful launch.

Some say the fit in Product-Market Fit is really about marketing. I tend to agree.
For me, when I founded my first company, I was more comfortable writing code than copywriting. When I started trying to sell the first product I developed, I realised just how much I didn t know about Go-To-Market (GTM) and marketing.
I ve tried everything from cold outreach to reading all the books I could find. After my second company failed, I actually went back to being an operator and only took "business" roles to try and learn as much as possible from doing.

So, if you don t have an MBA or business background, how are you tackling this side of things?

Are you talking to mentors, reading books, taking online courses, using LLMs, or something else entirely?