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I live and breathe marketing, drink coffee, and write as much as I can. Not a techie but I love tech. I discovered my bent towards everything tech since the first day I typed in my first LOGO command. SaaS and devices happen to be favorites. I love Beta-testing SaaS tools and builders can be sure they will get an honest feedback. Product Hunt is like wonderland to me. So here I am.
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[Early Stage Startup Founder] How to Talk to Your Users and What You Should Build
In mid-2019 I spent a week preparing for user research interviews for https://copywriterpro.ai I wanted to convince myself that I could talk with people outside my comfort zone. So I met three ideal customers at a restaurant. Unfortunately, things were awkward. I failed to interact with them properly. After that interview, I talked face-to-face (e-meeting) with more than 260+ random people from the Internet and did 15 in-person interviews. 5 Steps I followed to overcome my awkwardness: 1. I set up a practice interview with some friends. I went through the same process of my actual interview, such as giving them directions and getting as much information out of them. It wasn t too tricky because I already knew them. It was fun and smooth. However, it would be more difficult if you had to do this for strangers. Although I sometimes forget to take notes. Be careful about asking questions & taking notes at the same time in an interview. There s a good chance that you ll have a hard time managing both activities effectively. 2. When I m interviewing a new user, I make the process smoother by researching the person beforehand. If you know something about the person before speaking to them, the conversation will go more smoothly. Even if you don t know anything about that person, start by making friendly small talk. Then explain what your interview is for and why you want their feedback on the topic. 3. You don t need to take up all the space in any conversation. Letting your interviewees talk will help you learn more about their challenges and needs. It will help you build a better product or service to address them. I give them space to talk about their pain point. 4. The best questions have the following: who, what, when, where, why, and how. When you interview someone, asking them more open-ended questions will allow you to get better information. Don t just ask straightforward questions that can be answered in only a few words. 6. Don t stop asking questions until you have every answer you need. I asked open-ended questions to understand my users needs better. Would love to know your experience how you deal with this situation.