About
Hello, In a nutshell, here’s how I can help: + Create a user-friendly dashboard to track your marketing performance + Integrate data sources for clear, actionable insights + Enhance your marketing strategy with data-driven decisions Quick about me: I've been the lead Google Ads strategist at a top UK Ads agency, managing $1.5-3M USD in PPC budget. Here’s a few recent wins of mine: 1. Launched Google Ads for an eco roofing product, scaling it from zero to national over three years. 2. Led the PPC team for an African Uber competitor, achieving crucial investment KPIs to secure further funding. 3. Streamlined a multi-state mobile IV clinic, doubling conversion rates and significantly increasing ROI for an established healthcare business.
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Weekly Tech, Marketing & AI News Roundup
It s Saturday, and here s your weekly dose of what s shaking up tech, marketing, and AI. Let s dive in!
Social Media and Marketing Updates
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Instagram: Testing DM upgrades, a dislike button for comments, and Testimonials in Partnership Ads.
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Twitter / X: Launched Grok 3, but Elon jacked up Premium+ from $16 to $40/month. X users are upset 150% hike for AI perks and priority posts? Cancel culture s hitting the platform hard.
YouTube: Rolling out Veo 2 AI from Google DeepMind for creators. Video generation s about to get a sci-fi glow-up on YouTube.
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LinkedIn: Added Email Open Rates and Sends to Newsletter analytics.
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WhatsApp: Testing social media links in profiles and an AI chat tab. Meta s turning it into a mini-social hub. WhatsApp Beta feature lets you customize voice message transcriptions.
Digital Marketing: Meta s AI ad push is the talk of the town automated campaigns are a marketer s dream.
Goodbye 2024 - Welcome 2025 🎉
As we close the chapter on 2024, let s take a moment to reflect on all the lessons, growth, and milestones achieved this year. It s been a ride, challenging, inspiring, and unforgettable. Now, it s time to welcome 2025 with open arms and fresh energy. Here s to new opportunities, big dreams, and making it a year to remember. What s your biggest goal or wish for the new year? Let s start together!