Peter Pezaris

Until just a couple of years ago, most of the companies were marketing driven, or sales driven. Now everytime a recession (or a slowdown) hits, enterprise becomes scrappy. Sometimes, that can cause a systemic shift that stays. Like self serve restaurants (from Great Depression if 1930s). In the hyper-connected digital world of today, the thing that will get affected the most is how Software gets built. Old Way: Most teams relay on bug tracking, or task management. Specs are hardly ever written down, experimentation and A/B testing are seldom followed. While marketing and sales teams have a gazillion products to choose from to optimise their workflow. New Way: Most product teams will bother about business impact of the features they build. Even the smaller ones. Most teams will need to get organised better to ship great products. Collecting customer feedback, prioritising features, writing down the specs and measuring metrics will become as common as numbers are to Sales teams. What do you guys think? --- The Plug : I share my views to promote LightCat.io, Spec'ing and Roadmapping for product teams. It's shameless. I don't care :-)

On my side, I think I'd rather be at the office. Not just a question of being productive or concentrate. But I feel like being in a working environment, providing co-workers are there too, allows me to feel the collective craze going on. I'd say it's more stimulating! What do you think?

@ShieldVoC we experimented with sending automated Welcome DMs to new followers on Twitter with a clear CTA. Lots of blog posts advice against this but it's worked very well for us with engagement rates of over 70% and >50% CTR. Curious what your experiences have been with automated DMs? Also, if we opened up our automated Twitter Welcome DM feature to other startups to simplify engaging with their audience, will you be interested in paying a small fee for that and why?