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What is a retargeting ad?
Retargeting campaigns remind your website visitors of your products and services after they leave your website without buying. ... After visiting specific pages, it allows you to retarget them and show your visitors relevant visual or text ads when they visit other websites.
What is Facebook detailed targeting?
Detailed targeting is a targeting option available in the "Audience" section of ad set creation that allows you to refine the group of people we show your ads to. ... You can do this with information such as additional demographics, interests and behaviors.