Oluwatoyin Olonibua grace

hi everyone I m a content & brand strategist helping startups grow their visibility and connect with the right audience. I m currently offering a free 1-hour strategy call to support brands like yours. just tailored insights to help you grow. Would you be open to it?

A lot of creators and product makers pour their energy into building something great but when it s time to launch, they struggle to communicate why it matters. That s where content strategy comes in. At its core, content strategy isn t just about creating content it s about creating clarity. It aligns your product s voice, messaging, and value with the right audience at the right time. Here s what I ve learned about content strategy that every product builder should keep in mind: 1. It starts with positioning. Who are you building for? What problem are you solving? Your content should answer that before anyone has to ask. 2. Every touchpoint counts. From your tagline to your product description, launch visuals, emails, social posts even your comment on Product Hunt. They re all part of the story. 3. Content strategy isn t a last-minute task. It should be part of your product journey from the first user you interview to the hundredth email you send post-launch. If you're building something, don't wait until launch day to think about content. Start early, test your messaging, and focus on connection not perfection. Are, you Thinking of launching soon or you've launched that brilliant product and you don't know what next to do? Let s connect. I help makers and startups craft content strategies that win Product Hunt.

Got a launch coming up? Don t go in blind share your upcoming Product Hunt launch here and get early feedback from fellow makers.

Whether you want thoughts on your:

• Tagline or messaging

• Screenshots or video

• First comment

• Timing or strategy