About
Founder @ GTM Social where I help early-stage and bootstrapped founders build social content that drives deals, educates customers, and builds trust.
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Maker History
- VidyardVideo messaging, digital sales rooms, and other GTM toolsOct 2023
Forums
Does building in public work on LinkedIn?
Building in public is the best way to grow on Twitter (X). But does this work on LinkedIn? Here's what I think: It can be a part of your strategy (so you can publish launches, results, failures, success stories, customer testimonials, and your learnings). BUT you should combine this with useful/entertaining content/thought leadership content/content about your category and your market. What do you think? ____ I reached 26K on LinkedIn. 0 outbound. Will launch my LinkedIn Inbound Playbook soon. If you're interested, here's a link to receive a notification: https://www.producthunt.com/prod...
How are you looking to get your first customers?
When we launched Vidyard, our most important activity was to talk with potential customers and translate those conversations into trials and eventually, sales. Personalized cold emails were my only productive channel for growth. From there, we learned the nuances of messaging, demand gen, social and inbound marketing. Those channels took a long time to be productive and so without outbound, we would have failed. How are you finding / acquiring your first paying customers? What's the approach? P.S. Implementing personalized outbound is still a huge challenge for many founders and sellers today, so we re launching something in this space next week!