Алексей Тотсамый

Yesterday I read a lengthy discussion on YC HackerHews that no-code is just "a buzzword". So here are my two cents 1) No Code is BIG. Gartner estimates that "by 2024, low-code application development will be responsible for more than 65% of application development activity". So no-code is something we should take very seriously because as a trend and as an industry it will only grow. The capabilities for product development are huge, while no code & low code tools will only improve in functions. For example, I founder a no-code startup, called WeLoveNoCode (https://welovenocode.com/) which helps startup founders hire no-code developers and build products 10x faster. We got $1M funding, grow to $150K MRR, and made 2000+ projects. It's not a joke, this market is huge! 2) No code is USEFUL No-code is the art of creating solutions (native apps, websites, web apps), which could have been written with code but instead using visual methods (without coding). Most no-code tools use a visual drag-and-drop interface. In addition, a lot of them have pre-built templates that you can customize. There is also a slight difference between "low-code" and "no-code." With "low-code," you can do many things with a drag-and-drop interface; however, some coding is required for a finished product. So you ANYWAY need some background in coding. Low-code is typically great for people with intermediate technical skills. No code is a new way of building products, very different products. It's not magic. What can be built with no-code? * Mobile apps, * web apps, * websites, * workflow * automation, * marketing tools, * payment systems and the list goes on. Basically, "typical" products & MVPs benefit the most from no code. So the founder can build something in weeks, really fast. For example, WeLoveNoCode connects founders with the best no-code developers to create their software and apps without a single line of code in like ten days. You can do all of these on a monthly subscription plan. 2.) No code has proven its place already and it has A LOT of the advantages: * will save you money * you can build and test your ideas quickly * anyone can use it > Designers, product managers, marketing managers now can make their ideas tangible products. Just like a new thing, tools have to be learned, and they all have their learning curves. However, it will take you much less time and resources to learn how to use no-code tools. Unlike low-code tools, no-code tools have a limit to how much you can customize them. So if you want to change every aspect of your product or build very complex products, no-code tools may bring some limitations. However, there's so much innovation and growth with these tools, so I expect fewer barriers in a few months.

No code tools for marketing + its benefits. Long-read I ve been working in the marketing space since 2012, leading a design & development startup and then SDK marketing for $54M in funding US company. Since that time I have used various tools to speed up my work. Today, while leading all the marketing for WeLoveNoCode (https://welovenocode.com/), a marketplace to hire no-code developers, I became very familiar with the no-code space, using no-code tools almost daily. While I knew about no code and used it before, especially in product development (https://www.producthunt.com/stor...), I never thought it could be powerful for marketing. So how can no-code tools boost our marketing performance? In marketing, we need to work fast and deliver results: users, traction, MoM growth, and constant testing of new marketing channels. Therefore, marketing functions should have cross-functional support from designers, front-end developers, back-end developers, and automation experts to move so fast. If that support is not there, marketing teams can use no-code tools (yes, marketing can learn those tools). With these tools, people with little or no programming skills can build products/apps/automation easily and quickly. The main benefits for the marketing team from using no-code are: Speed of releasing new marketing initiatives. At WeLoveNoCode, we have several Tilda temples for marketing pages, and the marketing team can easily edit, improve and launch them almost instantly. Ability to automate processes in marketing. Marketers can also take advantage of no-code by building integration between various systems, having robust reports and workflows. Ability to keep tracking of marketing activities and spending with no-code tools. We track all marketing OKRs, projects, initiatives, paid and content campaigns, all that in Airtable. Go-To-Market planning with having all activities in one Airtable/Coda makes everyone perfectly aligned. If you add integration to Slack with changes updates, you will have almost a smooth flow. Ability to organize marketing researches and knowledge base simple and fast. Tools like Coda, Notion, or Airtable are perfect for competitive research, database projects, and keeping all internal knowledge synchronized and organized. Simplicity of user research. With no code tools running simple surveys and analyzing them becomes super simple. Furthermore, tools like Typeform can be integrated everywhere in several clicks. Let's talk about several no-code tools for marketing, which marketing teams can start using right now: Tilda, Carrd, and Webflow can be used for creating high-converting landing pages to inform and guide customers. All of the tools have simple interfaces and a rich built-in UX. You can also create pages fast to test hypotheses from available templates done by your team or bought from the templates marketplaces. Typeform and Google Form can be used in creating questionnaires, UX research, feedback gathering systems, and all ways of getting customer data for further marketing segmentation. Zapier can be used to integrate two or more apps and automate workflows. For example, when you collect a new lead, it can be automatically synced to a CRM and sent a personalized message. Airtable can be used for campaign management, content, social media planner, product launches, lead management, and even hiring. Coda can be used for organizing information and learnings, which I can share with the community. Notion can be used as a knowledge database, kanban board, project briefs. Miro and Mural can be used to design user journeys, empathy maps, personas. Update, more tools to check: Siter.io TallyForm Sembly Personal I plan to make an ebook book on how marketers can use no code with step-by-step guides for every part of the marketing process. If that is something interesting for you, let me know in the comments.