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What are some of the craziest growth hacks you've heard of?
To me it'll always be the AirBnB's integration with craigslist. When AirBnB was new, they let their users cross-list on craigslist with just one submit. One click and a user could list on both AirBnB and Craigslist. When anyone searched Craigslist for a rental, they'd see AirBnB listings. Piggybacking on craigslist's popularity was nothing less than a genius stroke. Do you have any crazy stories?
What is your favourite growth hack story?
For me, its AirBnB's cross listing integration with Craigslist. Through a single button, AirBnB let its users cross post the same listing on Craigslist as well. Total win for the user - single submit two listings. When anyone searched for a rental on Craigslist, they would see a slew of AirBnB listings. Win for AirBnB - as it was now riding on Craigslist's popularity. Absolute genius! What is your favourite growth hack story?