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How often do you allow yourself to be silly in your work?🤪
Especially on Social Media, we have plenty of examples of brands that allow a certain silliness factor. Like the twitter feuds between Wendy's and Burger King, Pepsi and Coke, and Netflix's excellent spicy humor. B2B companies are usually more serious. Supposedly to create trust. But I think a giggle or two can be pretty trust-building. What do you think?