Mikhail Pashintsev

Hi everyone, I'm looking for product marketing managers and/or demand generation marketers/SMEs who also do writing on the side. For both regular writing work and occasional projects. Let me know if you have any good recommendations! Thanks!

I recently witnessed a discussion about the relevance of referral marketing, and that it is no longer as effective, because too many B2C businesses implement it. I certainly find truth in this statement, though it's hard to think of any successful marketing strategy that is not being vastly implemented by businesses these days. I personally think that referral marketing is now more important than ever, as customers are increasingly turning to the recommendations of their friends and family before making purchasing decisions. It's just way too many products and services out there, and as a consumer, it is always helpful to hear someone else's opinion. I'm looking forward to hear your point of view and would greatly appreciate if any of you would like to share! :)

I have always been curious to know how others approach this subject. I do believe that we all know about the main ones such as: -Generating quality leads and conversions -Measuring and proving ROI -Keeping up with the constantly changing landscape But I want to know some of the most unconventional struggles you have faced while working in digital marketing! Let's talk about it