Mihai Sluser

I enjoy checking out new tech companies. I often notice that their teams consist primarily of a variety of engineers, developers, designers, and maybe someone specialising in marketing and growth. I hardly ever see any professional copywriters or UX writers. Why do you think this is? Is clear messaging not that big a priority for young startups? Are writing tasks divided between existing team members, or do they rely on freelancers? Would it not cost more (time and money) to fix the microcopy later than to hire someone from the start? I would love to hear your thoughts.