Michael Rumiantsau

Michael Rumiantsau

Entrepreneur and Investor. Narrative BI
1,526 points

About

Michael is an entrepreneur and investor. Currently, Michael is the CEO of Narrative BI. Previously, he cofounded FriendlyData, led it as CEO, and sold it to ServiceNow (NYSE: NOW). He has provided early funding and advice for dozens of startups. He is an investor at Founders.ai, a Silicon Valley startup platform focused on the Future of Work. He is also listed on the Forbes 30 Under 30 List.

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Maker History

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Narrative BI’s recognized in the 2025 Gartner Market Guide for Agentic Analytics

Hey Product Hunters! Big updates from the Narrative BI team here's what's fresh:
Narrative BI has recently been recognized in the 2025 Gartner Market Guide for Agentic Analytics. This recognition highlights our commitment to transforming raw data into actionable insights with minimal human involvement.
Our latest product updates include:

  • Advanced AI Reasoning & Integrated Impact Events: Experience faster, more accurate insights and understand the impact of your marketing activities effortlessly.

  • AI Agent for Data Analysis: Our AI Data Analyst now autonomously prepares, cleans, and transforms data, ensuring your analytics are both precise and actionable.

We're laser-focused on bringing even more intuitive, effortless analytics to your workflow. Stay tuned and let us know if you have any feedback: exciting new features dropping soon!

Product Hubs, Launch Pages, Follows... Do you like the new PH?

I love Product Hunt, but the new redesign is confusing. And based on the feedback I heard from other community members, many people don't get the new concept with 'products/hubs', 'launch pages', 'follows', etc. A few weeks ago, we launched Narrative BI for Google Ads https://www.producthunt.com/post.... While the launch was warmly accepted by the community (#8-day rank), we had serious challenges caused by a recent Product Hunt redesign. Moreover, we couldn't take advantage of the new functionality due to some design issues, which I outline below. 1) We were forced to create a new product even though we already had two launches of the same product. Our product Narrative BI lets you quickly connect your marketing data sources and get automated insights and alerts out of your data. We put a lot of effort into every integration and launch every integration separately It would be logical to have a single product, "Narrative BI" and create a separate launch for each integration. But we can't. Based on our previous launches, PH created a 'Narrative BI for GA' product with 2 launches: UA and GA4. But 'Narrative BI for GA' is an integration (launch: https://www.producthunt.com/prod...), not a product! The only option for us now is to create a new 'product' for each subsequent integration. So, we launched a new 'product': "Narrative BI for Google Ads", and our current structure looks like this: Product1: Narrative BI for GA - Launch1: Narrative BI for GA - Launch2: Narrative BI for GA4 Product2: Narrative BI for Google Ads - Launch1: Narrative BI for Google Ads But it should be: Product1: Narrative BI - Launch1: Narrative BI for GA - Launch2: Narrative BI for GA4 - Launch3: Narrative BI for Google Ads - Launch4: our next integration - Launch5: ... 2) Another problem is that people don't understand the difference between 'follow' and 'upvote' I don't understand it too. Since we have to create a separate product for each launch, there is no point in product followers. Because of this confusion, we had ~80 more followers than upvotes on the launch day. All from people who were genuinely interested in our launch but didn't know the difference between an upvote and follow. The easiest solution would be to allow makers to manage the structure of the products and launches. In our case, it would be logical to create a separate Product Hub and move all launches there. I think Product Hunt is still one of the best places to launch your startup and get initial traction, but I heard similar feedback from other makers, so I hope the PH team will hear this feedback. Let me know if this resonates with your experience!

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